By Kimberly Bowker (instructor)
Relationships are at the core of social media – it’s not just facebook, but the faces behind facebook. It’s the people who are looking at the screen and interacting in a virtual community. The ones writing, the ones pushing send, the ones creating a conversation.
Today in #MM393J, we discussed what it means to cultivate healthy relationships both online and in our physical world. Not surprisingly, the values are the same: honesty, openness, trust, transparency, communication, respect and, of course, you have to have a little fun too.
Social media brings us to the edge of future technology, but in doing so it requires us to look back to the basics of networking. By cultivating the humanity behind social media, relationships can prosper online, whether between businesses or people.
Dave Kerpen writes, in our textbook Likeable Social Media, that “…it’s the new personalization of the Web that matters most in the social media revolution, both to companies and consumers.” Kerpen continues to explain that facebook is an ideal platform for word of mouth marketing. If a trusted friend recommends something on social media, you are also more likely to “like” or support it.
During this course, we will explore different values fostered in strong relationships, and we will learn how to apply these to social media.
As the famous German writer Hermann Hesse said, “It is not our purpose to become each other; it is to recognize each other, to learn to see the other and honor him for what he is.”
We can do that face to face, or now screen to screen.
*Image courtesy of suphakit73/FreeDigitalPhotos.net