By Kimberly Bowker
It’s that time of year again! No, it’s not Christmas or even International Talk Like a Pirate Day. Rather, it’s a month full of events that lend themselves to creative social media campaigning.
From February 2 to March 2, we will witness the Suberbowl, the Olympics, and the Oscars (with Valentine’s Day and a snow storm or two nestled in the middle). These events are opportune and exciting times to engage with your audience no matter what industry you Tweet from.
For example, the television show Portlandia based in Portland, Oregon, tweeted during the Superbowl from the point of view of some of its characters – the feminist owners of the Women & Women First bookstore. Tweets included comments referring to past episodes and football, like “pigskin. Is it vegan? Is it kosher? Where did the pig grow up? I wann a see the farm”. The account also facilitated conversations, leading with questions like “Peyton Manning: feminist? #SuperBowl #Portlandia #FeministBookstoreSaysWhat.”
Like the Superbowl, the Olympics is an event that connects audiences on an emotional level. Social media strategies, like Proctor & Gamble’s “Thank you, Mom” campaign, thinks outside of the box to engage audiences during these events on social media platforms. Proctor & Gamble showed possible flashbacks of Olympic athletes growing up and practicing their sport with the support of their mothers. It is a means to uncover an emotion that connects us all.
Social media encourages us to think outside of the box, to get creative, and see all the different perspectives in how we connect together in our world. It’s going to be an exciting month.
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