By Samantha Stanley
Relationships have been changed drastically in the recent years, and social media has a great deal to do with that.
People used to connect through the phone or physical interaction with friends and family. Now we consider “liking” someone’s status to be interaction.
Through social media such as Facebook people can build relationships with each other just as corporations can build relationships with their audience. People like statuses to show they like what the person is saying, the same can be said for a business post. Businesses use posts and pictures to advertise and create an image for themselves just as people do. But they can take it further and promote discounts and sales or promotions.
A promotion can be used to sell a product or get people to interact with the community. For example, sports arenas advertise that any child dressed as a super hero will get in free.
It is not just people interacting with other people, Facebook itself is interacting with other internet sites. How many sites can you go to and how many apps will ask you if you want to sign in with your Facebook or if you would like them, join accounts, etc.? Links connect everything, Facebook connects everything. They Form relationships between people.
The Washburn bookstore has a Facebook and Twitter to let the students know about events and sales they have going on. It also allows the students to give feedback on what promotions they liked and which ones were “LAME”.