By Sage Lynn
Brands need to take note, visual communication is the future and it fits with how we are using social media to share content. Videos make it easy for any brand to share their stories. These stories can range anywhere from a beginnings story to how something has changed or how they are improving a product. And according to a study of the top 10 brands on Facebook, videos are 12 times more likely to get shared than any other post. This translates into word of mouth exposure online by shares and likes by people who are promoting your brand without you forcing them to see it. They want to see it. That’s the one part that make this the most important. They are sharing the videos and pictures because they want to see it and have their friends and family enjoy it as well.
This article by Stephanie Buck from Mashable.com discusses the move towards a more visual communications marketing strategy rather than just talking to the consumers. She even uses her own method by enforcing the concept with an infograph. It touches on how apps like Instagram and Tumblr are growing much faster than Facebook.
Brands have to start looking at how they can do more with the idea of showing their consumers a story and not telling it to them. This concept it not a new one. Chuck Longanecker suggests taking suggestions from apps like Pinterest and Flipboard. He also mentions that the “less is more” idea is showing up more often as a trend. Here is the rest of the article about the beautification of the web.
Photo courtesy of marchpr.com
Infograph courtesy of Media Bistro