Ways to Promote Your Brand through Social Media


Photo courtesy of: http://www.kirkwood.com.com


Ways to Promote Your Brand through Social Media

By: Taylor Inman

When thinking about this question myself I decided to look online for an article that could suggest some helpful tips on different ways to promote a brand whether personal, professional or as a multimedia student. The way you choose to promote your brand can be very effective in gaining business. By gaining some insight on “what works and what doesn’t” you can change the image of your brand for the better.

An article that I found that gives some helpful tips on this subject is titled: How Artists Can Use Social Media to Discover and Promote Their Voice by Carlota Zimmerman, which can be accessed HERE. The article gives very helpful tips on things you should do to promote yourself on social media platforms even though it can be scary at times or seem “out of your comfort zone.” One example of this Zimmerman gives, is an example of how creating something as simple as a Facebook page and linking it to your other social media platforms such as Twitter, Instagram or Pinterest can completely change the image of your brand. “Nowadays, if you’re not taking advantage of the myriad of opportunities available to you on social media to discover and promote your brand or voice, and in so doing, generate more resources, you’re only sabotaging your own goals,” said Zimmerman. I thought this was a very interesting statement, because when I really thought about this it is very true. If you do not choose to create an image for your brand in promoting yourself others out there will promote your brand for you and sometimes do so in the most negative light possible.


Photo courtesy of: http://www.blog.brandshare.us 


Some of the tips that Zimmerman suggested in this article to help get started on promoting your brand are:

1)      Present as the professional you are.

2)      Use social media to show your talent, instead of just talking about it.

3)      Use social media to develop and discover your talent.

4)      Use social media to present as the artist you wish to become.

5)      Understand that different platforms reach different audiences.

6)      Numbers don’t matter but content is king.

I found all of these tips very helpful and some I found insightful because I had never thought of them before. I think that all of these tips can be helpful for any brand that a person is trying to promote. I feel that they best way to end this post is with another quote from Zimmerman that really makes you think about what was said in her article, “So. I’m curious: what are you waiting for?”










  1. I really like it when companies link other social media sites onto their own outlet because it makes the user be able to choose their outlet of interest. I wish more places would start utilizing Pinterest because it is such a great new and changing use of social media that I think promotes a brand in a more unique way.

  2. This is an awesome post. I have always noticed that Facebook is connected to pretty much all the other social media outlets. I believe that Instagram is a great place to advertise your product through visual word of mouth. What I mean by this is, if a celebrity has something or say a brand that they support and take photos of that brand as well as sending a “shout out” to the company, then those people who follow that celeb are more likely to go out and buy that product.

  3. Thanks so much for sharing this article, I love it! The tips are really good advise and I’ll definitely use them in the future! I also saved this article to look at later because it has a lot of good information that’s worth keeping around!

  4. Thanks for posting the Zimmerman article. She gives some great advice on artist promotion. And I think it’s important that you stressed her point about how Twitter, Instagram and Pintrest can help change your image. Beyond that, they connect you with a huge audience that exists outside of Facebook. At work, I’ve been focusing more on Twitter than Facebook lately. About half of our new clients have come from being more active and present on Twitter.

  5. You provided some great information here! I specifically like tip #2, “Use social media to show your talent, instead of just talking about it.” If you want people to take you seriously as a professional, I think it would help greatly to post some actual examples of your work. Use some actual examples to back up the talents and abilities you say you have! This could help both in strengthening your personal brand and in increasing the likelihood that potential employers (or other important audiences) will pay attention to you on social media.

  6. “If you don’t create a brand for yourself, someone else will, possibly in a negative light”

    I wonder if Gatorade rebranded a few years ago because someone posted “OMG, it’s true!!! No more hangovers!! Thanks, #Gatorade!!!!!”

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