Personal Branding is a Leadership Requirement

Personal Branding is a Leadership Requirement

By, Elizabeth Burgett

As I was thinking about personal branding, I came across an article that talked about leadership a person must have in order to have a personal brand.  Expressing your personal brand requires you to develop yourself as a leader to create the image you convey to others.  The main idea is that leadership is an everyday trait that shows how you present yourself to others.

A link to the article is here. There is also a video on that site that explains how personal branding is no longer an option, it is a powerful leadership enabler.

Photo courtesy of

To become a leader in today’s society, you must have a personal brand to help you become trusted and have traits that allow others to become followers of yours.  Social media helps portray the market you wish to connect with, however leadership is an every day trait that will extend beyond social media.  Leadership  will carry with you in your career after college, building relationships, and all other outside commitments for the rest of your life.

Leadership is a never-ending process because the older you become, the more you can develop upon your personal brand. You should never stop building upon your brand because leadership asks you to challenge yourself.  Stand out among others and use your skills to perform above what you thought you might be capable of.  It’s important to remember that leadership will be with you on your life journey forever.

To be a leader means to be a mentor, role-model, or simply someone who others can depend on.  A follower will look at your personal brand and want to adapt their brand, perhaps, to become yours’.  A brand is a trademark, much so like a business.  According to,  “70% of professionals believe they have defined their personal brand and 50% believe they are living it.” They also mentioned that, “A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader.”

Take a moment to sit back and think about your personal brand.  Do others know what your’s is?  It people don’t know what your personal brand is then you need to make sure you are defining it.  Personal branding requires leadership because it allows others to remember you and helps you demonstrates the impact you have in today’s world.



  1. It’s great to know that employers are looking for personal brands in their employees to help build the overall brand of their business. I definitely need to get to know my personal brand. I think they Twitter assignment last week was a great start to finding out how to promote ourselves. Without leadership on your brand, it won’t be picked up and I think it’s a great point that you put on the leadership aspect of branding. It’s so true!

  2. I love how you made your article tie perfectly into what were talking about in class. Your personal brand is so important and to be honest I knew nothing about it before this class so its helps getting to see so much great information about how to make your personal brand count. I also like the example you gave us in class about being asked a similar question during an interview. That’s really awesome to give a real live example of how important it is to figure out what you want your brand to be now and stick with it!

  3. This is a fantastic post! A relationship between leadership traits and defining your personal brand honestly probably isn’t a connection that I would have made on my own. The information you provided in your connection between the two was very enlightening and I can definitely see how the two are importantly related. Taking a different spin on it, If you don’t have the qualities of a leader (e.g. communication skills, confidence, honesty, commitment, loyalty, a positive outlook, etc.) you likely won’t have the inner self-confidence and belief in yourself that it takes to successfully define your own personal brand, stick with it, and use it to go after the goals you have in life. I’ll admit that I hadn’t really thought to much about my own personal brand before our class discussions and the assignment we were given this week. I’m still not sure that I have mine completely down or that I understand my own values, beliefs, and passions enough yet to officially define it. It’s something that I’m still working on!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s