Author: elizabethburgett

Personal Branding is a Leadership Requirement

Personal Branding is a Leadership Requirement

By, Elizabeth Burgett

As I was thinking about personal branding, I came across an article that talked about leadership a person must have in order to have a personal brand.  Expressing your personal brand requires you to develop yourself as a leader to create the image you convey to others.  The main idea is that leadership is an everyday trait that shows how you present yourself to others.

A link to the article is here. There is also a video on that site that explains how personal branding is no longer an option, it is a powerful leadership enabler.

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To become a leader in today’s society, you must have a personal brand to help you become trusted and have traits that allow others to become followers of yours.  Social media helps portray the market you wish to connect with, however leadership is an every day trait that will extend beyond social media.  Leadership  will carry with you in your career after college, building relationships, and all other outside commitments for the rest of your life.

Leadership is a never-ending process because the older you become, the more you can develop upon your personal brand. You should never stop building upon your brand because leadership asks you to challenge yourself.  Stand out among others and use your skills to perform above what you thought you might be capable of.  It’s important to remember that leadership will be with you on your life journey forever.

To be a leader means to be a mentor, role-model, or simply someone who others can depend on.  A follower will look at your personal brand and want to adapt their brand, perhaps, to become yours’.  A brand is a trademark, much so like a business.  According to,  “70% of professionals believe they have defined their personal brand and 50% believe they are living it.” They also mentioned that, “A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader.”

Take a moment to sit back and think about your personal brand.  Do others know what your’s is?  It people don’t know what your personal brand is then you need to make sure you are defining it.  Personal branding requires leadership because it allows others to remember you and helps you demonstrates the impact you have in today’s world.